4 Easy Social Media Tips for More Engagement

Social media provides a cost-effective platform to reach a global audience. With billions of users on various social media platforms, companies can increase brand visibility, engage directly with customers, and drive website traffic.

Small businesses can utilize these platforms to build brand awareness, showcase their products or services, and run targeted advertising campaigns (we’ll touch on this topic next week). By establishing a strong social media presence, business owners can level the playing field with their competitors and create meaningful connections with their target audience.

1) Provide Value with Your Content

Creating your business pages for social media is one thing, but to connect with your audience, you need to give them a reason to follow your page.

If you go to a small business’ Instagram page and see their last post was 3 years ago, or if their content is stale and uninteresting, what is there to gain by following their channel? People use social media for 2 main reasons: learning and/or entertainment. There is more that goes into that, but users follow businesses because their pages provide useful information or humor.

Jeep’s Instagram page shows off their colorful vehicles, customer testimonials, and cute dogs!

2) Plan Out Your Posts Ahead of Time

There are plenty of third-party websites that help with content management and scheduling. For Facebook and Instagram, Meta Business Suite includes a calendar feature that allows users to schedule posts days, weeks, or months ahead. An easy strategy would be to make a graphic for each holiday and schedule them accordingly. From there, plan out content that is relevant to the time of year and in line with customer behavior.

Navigate to the “Planner” tab in Meta Business Suite to create and schedule posts across Instagram and Facebook.

3) Follow Industry Leaders

This can be applied across all areas of a business, but if you need inspiration for how to best reach your customers, simply see what the other guys are doing. No matter the industry, take note of what tactics, engagement strategies, and word choices are used across your competitors’ social pages.

4) Be Authentic With Your Content

It seems like every week there is a new trend taking social media platforms by storm. No platform is more tailored for spreading trends than TikTok. While this makes for easy content ideas, ensuring the photos and videos you post align with your brand voice is important.

You won’t see a company like Goldman Sachs uploading videos of their employees doing the gritty, or Berkshire Hathaway doing the One Chip Challenge. The reason is these would be wildly out of line with their brand, which only harms their reputation by joining the trends.

Conclusion

We hope this piece is helpful for business owners seeking to stay competitive in the digital sphere. For people new to social media, the platforms may be overwhelming, but once you get a feel for them, deciding on the right content will be much easier. Just follow pages relevant to your industry and keep a mental note of how they engage their followers.

If you learned something new, we invite you to share this link with your network using one of the buttons below. Check back for more helpful tips on building your online presence and staying competitive in today’s digitized world.